Web Design
Web design plays a pivotal role in marketing by shaping the user experience, influencing visitors' perceptions of a brand, and encouraging engagement. A well-designed website not only attracts attention but also enhances credibility and trust, often serving as a primary touchpoint for potential customers. Its visual appeal, functionality, and intuitive navigation can significantly impact user behavior, ultimately driving conversions and bolstering a company's marketing efforts.
My Web Design Journey
With extensive experience spanning numerous years and diverse projects, I've crafted intranets from scratch, revamped company websites, and overseen digital banking channels. Throughout these endeavors, I've gleaned a crucial insight: every project presents its distinct challenges. Success relies on on understanding your audience and curating valuable content. Incorporating visually captivating layouts, compelling graphics, and an intuitive sitemap ensures a memorable user experience, enticing your audience to revisit time and again.
Web Design Examples
For over 15 years at Fort Sill Federal Credit Union, I've taken charge of our public website, a role that's seen its continuous enhancement. Through multiple iterations, I've consistently introduced cutting-edge features, transitioning from basic HTML to a seamlessly responsive design. Adding live chat options, interactive maps for easy navigation, and developing engaging content like blogs, newsletters, and SEO-optimized FAQ pages have been among my contributions. Tracking site performance through GA4 and Squarespace Analytics, I've ensured a user-friendly experience, integrating convenient single sign-on for Online Banking, direct links for loans, and simplified account opening.
Check out some highlighted projects I've driven on the FSFCU website below.