Video Production
I absolutely love video production as a form of advertising. It allows me to tell a story and connect with my audience on an emotional level. From planning to filming to editing, the process of creating a commercial is worth it when the final result engages my audience in a way that other media can't. Whether it's through storytelling or visual effects, video production is a powerful tool for promoting a message.
Digital Banking Services
The theme for this video highlighted the on-the-go versatility of digital banking services. I utilized screen shots from the online channels to ensure brand consistency and lend familiarity to the 30 second spot.
Personal “Whatever” Loans
Using bright colors and upbeat music, this video was developed to portray a light hearted mood. By branding this particular loan as “Whatever”, the goal was to give customers a sense of free reign when deciding what they might need money for.
We See You
Focus on community and offering personalized service was the message for this video. I used imagery that resonated with people that lived in our local area.