Digital Marketing Specialist with experience developing strategic campaigns that increase product adoption and drive customer engagement.
Design focused from early on…
“In 3rd grade I designed custom Valentine’s Day cards for all of my classmates using a Windows 3.1 desktop computer. My parents were impressed until they realized I had used all of the expensive printer ink in the process.” | Read My Bio.
Digital Marketing
Perform market research to identify key targeting opportunities and deliver campaigns to the most receptive audience possible. Knowledgeable in campaign tracking. Utilizing Google Analytics, UTM link tracing, and core database reporting to measure overall success.
Multimedia Design
Experienced designer, with a proficiency in the Adobe Creative Suite, multimedia applications, UX/UI design and promotional email creation. Skilled web designer, using HTML, CSS and Javascript to create unique online experiences.
Digital Channels
Worked in the financial industry for more than 10 years implementing financial products and administering over digital banking channels. Project lead that introduces new technologies and services to customers. Played varying roles, from technical support to database management.
Digital Marketing
Digital campaigns utilizing social media, video streaming services and targeted ads. These tactics, coupled with SEM strategies, increase campaign impressions and produce above average click through rates (CTR).
“This example was designed to drive brand awareness by educating about the difference between credit unions and banks.”
Multimedia Design
Campaigns designed to catch the eye and capture a mood that appeals to a target audience.
Billboard design, newsletter creation, promotional mailers, t-shirt design and more!
“This campaign was a summertime drive to grow membership among people 18 - 35.”
Digital Channels
Extensive know-how in administration and marketing of online financial products. Develop digital banking tutorials for end users covering frequently requested topics.